RAISE THE BAR

Advancing
The Entire
Cycling World

We raise the bar with the industry as a whole enabling everyone to maximize their success.

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STORY

As the world's largest bicycle manufacturer,

we're at the forefront of bringing innovations to scale. Whether it's engineering new frameset production techniques or developing shared urban transport solutions, we're always raising the bar on what people consider possible.

What's more, we don't do it alone. We build relationships with our partners, growing from strength to strength because progress is driven by people as much as cutting-edge processes. Our relationships – internal and external – fuel our growth as we push each other to continuously improve. It's this spirit that inspires us to constantly up the ante.

At the end of the day, we know we can go further. And that's the most exciting part. By constantly looking to the future and investing in the platforms to make it happen, we unlock new possibilities for the entire cycling industry.

COMMITMENTS

Collaborate with OE and OB as partners to even the playing field

Set new standards in materials, manufacturing and services

Inspire partners to create new business opportunities together

Build communities that encourage growth for all

PRINCIPLES

Genuine

Masterful

Progressive

Collaborative

True to ourselves, empathizing with others

Obsessive attention to the details, unmatched precision

Reshape the status-quo, redefining what's considered possible

Push each other toward success, getting there together

AFFILIATES

CONTACT

Tel: +886-4-2460-9099

Address: No. 999, Sec. 1, Dongda Rd., Xitun Dist., Taichung City 407, Taiwan

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